That’s a 27% increase from 2018 when 60.1 million American families had Prime memberships. households have an Amazon Prime membership. households have Amazon Prime memberships. Other countries with a decent base of Amazon users include Japan, the U.K., and Germany.Īs of 2022, 76.6 million U.S.
With over 200 million Amazon Prime members worldwide it’s impressive that 148.6 million of those members are Americans. Roughly 74.3% of global Amazon Prime members are from the U.S. And, seeing as most American households are now Prime members, there must be a reason why. One of the most popular methods of using Amazon is through an Amazon Prime membership. That’s why shoppers regularly cross-check prices between Amazon and other websites when looking at products.Īmazon Statistics by Amazon Prime Members Now, more than any other online retailer, consumers will use Amazon as a tool for discovering what they want.ħ0% of online shoppers use Amazon to check prices.Īmazon’s size makes it a hub for some of the most affordable products on the Internet. Similar to Google, Amazon is becoming a common starting point for consumers who are searching for online products. However, as the Walmart app currently has 120 million MAUs, it’s clear that Amazon is catching up quickly.ĥ1% of consumers look to Amazon for inspiration. For context, more people use Amazon than there are citizens of Indonesia (the fourth most populous country in the world).Īmazon is the second most widely used shopping app in the U.S., with over 98 million MAUs.Īmazon is a widely used app in the United States, and the number of users falls behind only Walmart. In fact, 66% of online consumers will also start their online search on Amazon.Īmazon has over 310 million active users worldwide.Īmazon has an absolutely huge user base. Nearly nine out of ten Americans will choose to buy products from Amazon rather than buy from somewhere else. Meanwhile, Walmart also lags far behind Amazon, with just over 410 million.Ĩ9% of us consumers are more likely to buy products from Amazon than from any other e-commerce site. That’s more than double even the second most popular e-commerce market, eBay, which had 885 million visits per month. Just how popular is Amazon with American shoppers and other shoppers around the world? Well, according to our research:Īs of 2021, Amazon has 2.45 billion unique monthly visitors. adults now spend between $50-$100 per month on Amazon purchases.Īs of 2021, Amazon’s total net sales revenue reached $469.82 billion.Īmazon wouldn’t be as big as it is if people didn’t choose to shop there. There are over 12 million products sold on Amazon.Īround 70% of American adults are Amazon Prime members ( 148.6 million people).ģ1% of U.S. In 2021, Amazon’s share of all e-commerce sales in the U.S. With that in mind, we’ve investigated just how big Amazon really is, and according to our extensive research:Īs of 2022, there are over 197 million monthly active users (MAUs) who use the Amazon app.
After all, as the largest e-commerce market in the U.S., Amazon has a huge impact on online shopping. Today, it can be hard to imagine living in a world where we can’t have anything we need to be delivered right to our door by Amazon.
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